“Bringing together our NASCAR sponsorship, our history with Kevin Harvick, and our community giving program on our 500th race makes Darlington Throwback Weekend very special for Rheem,” said Michelle Caldwell, senior manager, marketing, Rheem. 1 water heating brand and major air conditioning and heating manufacturer is commemorating its 15th year in racing, and the Goodyear 400 marks its 500th race as a NASCAR sponsor. “Having that beautiful pink paint scheme back on the track with Kevin at the wheel is truly what we believe the spirit of the Darlington Throwback Weekend on Mother’s Day is all about.”ĭarlington also serves as a milestone for Rheem. They were also critical to conceiving and nurturing the original Rheem Chasing a Cure campaign,” said Ed Raniszeski, executive director, Rheem Motorsports. “When Rheem first got involved in NASCAR racing, Kevin, his wife DeLana, and our late friend Sue Karli, were three key foundational building blocks on which today’s Rheem Racing program is built. Meanwhile, Rheem’s Heart of Comfort program will donate $25,000 to St. 4 Rheem/ Chasing a Cure Ford Mustang serving as a call to action for fans to support pediatric cancer research by visiting /Donate. Jude Children’s Research Hospital, with the No. In the 2022 edition, the primary beneficiary is St. On the Official Throwback Weekend of NASCAR, the pink-and-black design Harvick will sport at Darlington is a throwback to the liveries Harvick ran in October 2011 and October 2012 when Rheem first launched its Chasing a Cure campaign. As Kevin Harvick chases a fourth NASCAR Cup Series victory at Darlington (S.C.) Raceway in the May 8 Goodyear 400, Rheem will promote its Chasing a Cure campaign to support cancer research by adding a touch of pink to Harvick’s No.

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